Imagine you just arrived at the new airport in Istanbul, after a 9-hours flight carrying lots of luggage. First thing you need to do is to resolve buying a local SIM card to keep in touch with your beloved ones.
The frustration! People don’t understand your language, no one really speaks proper English and they don`t understand your needs. The local SIM`s instructions is in a foreign language. Feeling alone and misunderstood, whilst observing people around you, smiling and clearly talking to their families?
Hhhmmmm, shouldn’t you have bought a roaming SIM card at home?
“How convenient it must be to have an international SIM at hand that can be used wherever you travel, with no hassle?”